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DTSTART:20250423T170000Z
DTEND:20250423T180000Z
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SUMMARY:Learning Lab: Leveraging Library Card Sign-Up Month
DESCRIPTION:Library Card Sign-Up Month in September is the perfect time to 
 connect with new audiences and encourage those who aren’t regular patrons 
 to discover the benefits of library membership. And now is the best time to 
 start planning! But how can libraries effectively engage with individuals 
 who don’t currently use their services?\n\nThis session dives into the 
 strategies and successes of the Hamilton East Public Library\, which 
 launched an incredibly impactful\, multi-faceted marketing campaign during 
 last year’s Library Card Sign-Up Month. By leveraging Patron Point 
 tools\, the library was able to drive an impressive increase in library 
 card registrations. \n\nThis 1-hour presentation with Hamilton East Public 
 Library's Marketing Team will cover:\n\n\n	Why choosing an integrated 
 campaign can work for your library\n	How to prepare for the campaign with 
 data collection and content creation\n	Creative content examples that you 
 can take back to your library\n	Time for Q&A\n\n\n\nKelsey Sweet is the 
 Director of Marketing & Communications for the Hamilton East Public Library 
 (HEPL) in Fishers and Noblesville\, Indiana. Kelsey has worked on the 
 Marketing & Communications team at HEPL for over 12 years. One of her 
 favorite parts of working in library marketing is connecting with her 
 community through meaningful campaigns. In her spare time\, Kelsey loves to 
 go on adventures with her husband and first-grade son. Some favorite 
 adventures include travel\, concerts\, parks\, and exploring 
 bookstores.\n\nJane Senisse is the Online Marketing & Communications 
 Specialist for HEPL. Jane has worked in libraries for over 10 years and 
 earned her MLIS with a specialization in Youth Services from IUPUI in 2023. 
 She has also worked in marketing for three years\, with a focus on content 
 strategy and storytelling. In her spare time\, Jane enjoys baking sourdough 
 bread\, exploring new coffee shops\, and trying to keep up with her 
 one-year-old son.
LOCATION:Learning Lab
ORGANIZER;CN="Talia Richards-Resendes":MAILTO:talia@springshare.com
CATEGORIES:Patron Point
CONTACT;CN="Talia Richards-Resendes":MAILTO:talia@springshare.com
STATUS:CONFIRMED
UID:LibCal-14044490
URL:https://calendar.springshare.com/event/14044490
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