Event Info

SpringySession: Marketing Events with the Springy Toolbox

Friday, July 21, 2023
11:00am - 12:15pm (Eastern Time - US & Canada) change time zone


Springys Talia and Lilly will take you behind the scenes to show you how Springshare advertises our events from idea inception through execution. They'll showcase tips and tools for marketing your library events effectively, plus strategies for using your existing Springshare tools in ways you might never have imagined.

This 75 minute webinar will cover:

  • Strategies for creating an editorial calendar
  • Breaking out a marketing campaign into actionable tasks
  • Tips for promoting your event in LibCal with appealing graphics and language
  • Planning out and coordinating communication blasts
  • Using LibGuides for post-event follow-up
  • Analyzing outcomes & effectiveness with LibInsight
  • Time for Q&A
Registration has closed.

Meet the speakers:

Lilly Sundell-Thomas is a Marketing Specialist at Springshare! Lilly has many years of experience in public libraries and has held various roles, including YA Librarian, Programming and Outreach Librarian, and Assistant Director. When she's not at work, she enjoys baking, knitting, and hiking with her dog Pepper.


Talia Resendes is the head of the Marketing team here at Springshare. Prior to becoming a Springy, she worked as the Digital Initiatives Librarian at Johnson & Wales University for over 5 years. Talia enjoys knitting, upcycling furniture, and relaxing in her cabin in the Catskills.


What is a SpringySession?

Most of Springshare staff are librarians and collectively we have many decades of experience in marketing, outreach, programming, customer service, and more. And we'd like to share what we've learned over the years with you! SpringySessions will take place 4 times a year and will cover a variety of topics aimed at providing you with real-world strategies that you can implement in your organization. Stay tuned for future SpringySessions!

Registration & confirmation:

  • Registration for this event closes two hours before start time.
    • Registration closes at 9:00am US Eastern Time.
  • When registering, please use your institution email address and not a Gmail or general email address.
    • Using a general email address may delay your registration and ability to attend this webinar.
  • One hour before the event, you will receive an email with instructions for signing into the event.
    • If you wish to only receive the recording, please disregard this email.
  • Can't attend the live event? Simply register to receive the recording!
    • The recording will be sent a few days after the event.

*By registering for this event, you consent to be contacted by Springshare.

Note: This webinar is not an in-depth training session.
For help, please consult our help documentation and/or contact our support team.