Event Info

Learning Lab: Don’t Let Them Go! Re-Engaging Lapsed Users with Patron Point

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Thursday, November 20, 2025
10:30am - 11:30am (Eastern Time - US & Canada) change time zone

About:

Explore how Barrie Public Library in Ontario, Canada welcomed users back to the library. To keep their records current, patron accounts are deleted from the ILS after four years of inactivity. Recognizing an opportunity to use Patron Point to re-engage these patrons, Melissa Foster and her team created a series of three emails with information about new services, collections, and updates from the previous four years, achieving an annual conversion rate of 10%.

In this session, you will learn how to identify the patrons you want to target, craft content with a growing sense of urgency, and track your results. Before you delete patrons from your system, remind them of the power of a library card and what they'll be missing out on!

This 1-hour presentation will cover:

  • Variables with lapsed users & what to consider with Springy Lyndsay
  • Identifying the segment you want to target
  • Crafting engaging emails that encourage the patron to renew
  • Tracking results to measure success
  • Time for Q&A

Registration is required. There are 500 seats available.

Melissa Foster is the Manager of Marketing and Communications at the Barrie Public Library in Ontario, Canada. She has been working in marketing and strategic communications in the public service sector since 2010, joining the Barrie Public Library in 2015. In 2023, her team was thrilled to be recognized with a PR Xchange Award and John Cotton Dana Library Public Relations Award for membership campaign initiatives. Melissa is passionate about finding innovative ways to reach new audiences and bring awareness to the magic of public libraries. Outside of work, Melissa is an audiobook enthusiast, bird nerd, and avid gardener, and spends all her time outdoors with her dogs.

Registration & confirmation:

  • Registration for this event closes two hours before start time.
    • Registration closes at 8:30am US Eastern Time.
  • When registering, please use your institution email address and not a Gmail or general email address.
    • Using a general email address may delay your registration and ability to attend this webinar.
  • One hour before the event, you will receive an email with instructions for signing into the event.
    • If you wish to only receive the recording, please disregard this email.
  • Can't attend the live event? Simply register to receive the recording!
    • The recording will be sent a few days after the event.

*By registering for this event, you consent to be contacted by Springshare.

Note: This webinar is not an in-depth training session.
For help, please consult our help documentation and/or contact our support team.