Event Info

Patron Engagement with Patron Point Email Marketing & Automation

Wednesday, April 3, 2024
4:30pm - 4:45pm (Eastern Time - US & Canada) change time zone


Patron Point, the newest member of the Springshare Suite of Tools, helps your library to onboard new patrons, keep current users engaged, and reinvigorate inactive patrons. A fully featured email marketing automation platform, Patron Point helps your library attract, engage, and retain patrons by sending highly personalized emails. 

With Patron Point:

  • Connect to your ILS and segment patron groups in any number of ways to send personalized, timely messages.
  • Enable online library card registration and renewals with automated reminders.
  • Welcome new patrons with a series of welcome emails highlighting your full range of services.
  • Send attractive ILS notices with beautifully branded emails showcasing cross-promotional events, services, and more.
  • Turn your newsletter into user-targeted emails with dynamic content that delivers personalized versions based on their preferences and interests.
  • Send new title recommendations using subject-based criteria automatically to patrons.
  • Re-engage inactive users with automated emails encouraging them to come back.