Patron Engagement with Patron Point Email Marketing & Automation (Streaming Live on Facebook)
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Thursday, April 4, 2024
4:15pm - 4:30pm (Eastern Time - US & Canada) change time zone
4:15pm - 4:30pm (Eastern Time - US & Canada) change time zone
About:
Patron Point, the newest member of the Springshare Suite of Tools, helps your library to onboard new patrons, keep current users engaged, and reinvigorate inactive patrons. A fully featured email marketing automation platform, Patron Point helps your library attract, engage, and retain patrons by sending highly personalized emails.
This event will be streamed via Facebook Live!
With Patron Point:
- Connect to your ILS and segment patron groups in any number of ways to send personalized, timely messages.
- Enable online library card registration and renewals with automated reminders.
- Welcome new patrons with a series of welcome emails highlighting your full range of services.
- Send attractive ILS notices with beautifully branded emails showcasing cross-promotional events, services, and more.
- Turn your newsletter into user-targeted emails with dynamic content that delivers personalized versions based on their preferences and interests.
- Send new title recommendations using subject-based criteria automatically to patrons.
- Re-engage inactive users with automated emails encouraging them to come back.
Time Zone: Eastern Time - US & Canada (change)
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