Segments are targeted lists of patrons. They can be used to send that group a particular email, as well as used in campaigns. Segments update dynamically using filters, allowing patrons to flow in and out of the segment automatically based on patron data.

In this session, we'll talk about how to use segments to reach the right patron with the right message!

We'll cover: 

• Creating a segment
• Adding filters
• Managing segments
• Sending an email to a segment