In our last Learning Lab of 2021 we have decided to put a spin on things and invite one of our newest Springys to present on her area of expertise, Marketing. Lilly Sundell-Thomas joined us from the Ipswich Public Library in Massachusetts, where she oversaw the library's successful marketing program. She is also a contributing author for Reference and Information Services: an Introduction, co-authoring the chapter, "Marketing and Promotion of Reference Services". She will discuss marketing strategies to boost engagement and program attendance, no matter how big or small your library might be. Following her presentation, Springy Talia will take you on a tour of our newest Springyshare tool - LibConnect which allows you to easily create email marketing campaigns. In this part of the session, you will learn how to use those email templates and create your own marketing campaign.

Lilly Sundell-Thomas

Lilly is a Marketing Specialist at Springshare with over seven years of experience in programming, outreach, and marketing in public libraries. Most recently she was the Assistant Director at the Ipswich Public Library. She holds a BA in History from Ithaca College and a Master’s Degree in Library Science from Simmons. Lilly recently co-wrote a chapter on Marketing and Promotion of Reference Services for Reference and Information Services: An Introduction, 6th edition from ABC-CLIO - Libraries Unlimited.

To ensure that we have enough seats for everyone who registers, please have any interested colleagues sign up individually.