Event Info

Learning Lab: Create Engaging Automated Emails

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Wednesday, September 24, 2025
12:30pm - 1:30pm (Eastern Time - US & Canada) change time zone

About:

Design Automated Emails to Show Your Purr-sonality

Stand out from the crowd and deepen your connection with patrons! Join guest speaker Christina Sacco as we walk through Chattanooga Public Library’s decision to revamp their operational emails with a non-traditional approach. By taking advantage of automated emails with Patron Point and librarian stereotypes, Chattanooga harnessed the power of cat memes to improve patron retention, increase engagement, and reduce lost materials over the last year. 😻

This 1-hour presentation will cover:

  • Introduction to automated emails with Patron Point by Springy Lyndsay
  • How emails can save staff time
  • Chattanooga's strategy for personalizing emails to the community
  • The methods used to measure results
  • Time for Q&A
Do you have the curiosity of a cat? Here's a sneak peek of one of Chattanooga Public Library’s emails, sent as part of their Patron Point Renew campaign for patrons with expired library cards.

Registration is required. There are 496 seats available.

Christina Sacco is the Head of Marketing and Public Relations at Chattanooga Public Library. Over the past 20 years, she has been a writer, an editor, a communication expert, and a B2B and B2C marketer. Today, however, Christina is changing the public library marketing landscape with multi-platform strategies that not only increase business but build relationships with community partners and demonstrate value to stakeholders. In 2022, her work received the American Library Association's John Cotton Dana Award and the International Federation of Library Associations and Institutions' International Marketing Award.

Registration & confirmation:

  • Registration for this event closes two hours before start time.
    • Registration closes at 10:30am US Eastern Time.
  • When registering, please use your institution email address and not a Gmail or general email address.
    • Using a general email address may delay your registration and ability to attend this webinar.
  • One hour before the event, you will receive an email with instructions for signing into the event.
    • If you wish to only receive the recording, please disregard this email.
  • Can't attend the live event? Simply register to receive the recording!
    • The recording will be sent a few days after the event.

*By registering for this event, you consent to be contacted by Springshare.

Note: This webinar is not an in-depth training session.
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