Event Info

Learning Lab: Inboxes Across the Islands: A Library’s Journey to Greater Patron Engagement

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Wednesday, October 15, 2025
3:00pm - 3:45pm (Eastern Time - US & Canada) change time zone

About:

Discover how the Hawai'i State Library successfully rolled out a unified marketing platform across multiple library branches throughout the islands, reaching thousands more patrons than ever before. With an impressive 50% average read rate, the campaign led to significant increases in summer reading participation, new library card memberships, and attendance at in-person library programs.

In this session, Danielle Todd, Hawai'i State Library, will share how she launched the program using Patron Point, trained staff to use the platform, and scaled it from a pilot project to a full system-wide implementation, all while in the middle of a library rebranding.

This 45-minute presentation will cover:

  • Introduction to Patron Point by Springy Michelle
  • Tips for scaling across multiple library locations
  • Using the power of Patron Point to share a system-wide rebranding
  • Evaluating the impact of library marketing
  • Lessons learned and future plans
  • Time for Q&A
Check out Hawai'i State Library's rebranding announcement! This email, sent via Patron Point, introduces the library's new logo and shares the symbolism and story that inspired it. ❤️
Registration has closed.

Danielle Todd is the Staff Development Coordinator for the Hawai'i State Public Library System.

Registration & confirmation:

  • Registration for this event closes two hours before start time.
    • Registration closes at 1:00pm US Eastern Time.
  • When registering, please use your institution email address and not a Gmail or general email address.
    • Using a general email address may delay your registration and ability to attend this webinar.
  • One hour before the event, you will receive an email with instructions for signing into the event.
    • If you wish to only receive the recording, please disregard this email.
  • Can't attend the live event? Simply register to receive the recording!
    • The recording will be sent a few days after the event.

*By registering for this event, you consent to be contacted by Springshare.

Note: This webinar is not an in-depth training session.
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