Library Card Sign-Up Month in September is the perfect time to connect with new audiences and encourage those who aren’t regular patrons to discover the benefits of library membership. And now is the best time to start planning! But how can libraries effectively engage with individuals who don’t currently use their services?

This session dives into the strategies and successes of the Hamilton East Public Library, which launched an incredibly impactful, multi-faceted marketing campaign during last year’s Library Card Sign-Up Month. By leveraging Patron Point tools, the library was able to drive an impressive increase in library card registrations. 

This 1-hour presentation with Hamilton East Public Library's Marketing Team will cover:

• Why choosing an integrated campaign can work for your library
• How to prepare for the campaign with data collection and content creation
• Creative content examples that you can take back to your library
• Time for Q&A

Kelsey Sweet is the Director of Marketing & Communications for the Hamilton East Public Library (HEPL) in Fishers and Noblesville, Indiana. Kelsey has worked on the Marketing & Communications team at HEPL for over 12 years. One of her favorite parts of working in library marketing is connecting with her community through meaningful campaigns. In her spare time, Kelsey loves to go on adventures with her husband and first-grade son. Some favorite adventures include travel, concerts, parks, and exploring bookstores.

Jane Senisse is the Online Marketing & Communications Specialist for HEPL. Jane has worked in libraries for over 10 years and earned her MLIS with a specialization in Youth Services from IUPUI in 2023. She has also worked in marketing for three years, with a focus on content strategy and storytelling. In her spare time, Jane enjoys baking sourdough bread, exploring new coffee shops, and trying to keep up with her one-year-old son.